Services Work About Insight

Mulberry and didici to join the dots together

12 Feb 2018

Mulberry is joining the dots with exciting UK-based software as a service (SaaS) start-up didici to provide a clearer picture of business performance, through the use of their intuitive strategic and predictive cloud-based analytics platform. Targeting businesses of all sizes, across sectors that include - brands, retailers, food and beverage operators, leisure and hospitality providers – the didici platform delivers a clear picture of business-critical performance.

The platform is cost-effective, easy-to-use and fast to deploy. Data from multiple sources can be collated in dashboards on one central platform for identification of current business performance and anomalies from outlying sites; while enabling forecasts for actionable insight that will help customers run their operations more efficiently.

Mulberry will drive awareness of the didici platform through PR activities, social media management and extensive content marketing. Prioritising storylines centred on best practice, user success and thought leadership, Mulberry will highlight didici’s strengths as an agile, responsive and dynamic business.

Mulberry’s CEO Chris Klopper comments: “The innovative didici strategic analytics platform allows businesses to see all of their data in one place. The clear picture of what’s happening in their business means they can improve their current operational structure and also plan for the future. Mulberry welcome the opportunity to transform didici’s proposition into an effective UK marketing message; to raise awareness of the efficiency gains achievable, while contributing to their ambitious goals for growth.”